Founder / Hairstylist
Starting her career in 2010 in Halifax, Nova Scotia, Deena AlAwaid has been sharing her skills for years working her way from Canada and eventually ending up in Dubai where she is currently based. Deena quickly made her mark in this industry and rose to the top working amongst local and global influencers, her reputation as a passionate hairstylist put her in demand to style some of the world’s class celebrities such as Bella Hadid, Gigi Hadid, Kendall Jenner, Frida Aasen, in addition to fashionistas and influencers with multi-million follower bases, such as Huda Kattan, Karen Wazen and many more.
Today, she has become one of the most requested stylists in Dubai for coloring and editorial styling — including being represented by Art Factory Studio and the region’s first Dyson Hair Ambassador — gracing the pages of HARPERS Bazaar ARABIA, VOGUE, cosmopolitan, Emirates Women and more. As well as being featured on Mane Addicts and Beauty Launchpad.
Deena spends most of her time in Dubai whilst traveling around the globe for her career.
Award-winning color specialist, Charlie Francis, is all about combining absolute glamour with a distinct point of view on practicality and naturalness. Charlie is super enthusiastic and believes hair should look amazing in the real world, not just for the time when one is in the salon. Educated and trained in the UK with 12 years of experience, Charlie now calls Dubai home.
Martha is a Scandinavian hairstylist with over 14 years of experience in Scandinavia, Barcelona and Dubai.
Trained in Norway, she carried many certificates from academies such as Vidal Sassoon London and L’Oreal.
Martha loves color corrections, all things blonde and extensions.
Sarah is a blondes and balayage enthusiast. Trained and licensed in the US, she has been doing hair in Dubai for four years. Her specialty is creating healthy, natural-looking lightened hair. She also has training in tape-in extension application, and enjoys finishing her hair services with gorgeous volume waves.
Jessa Mae Capa is a highly sought-after nail technician based in UAE for over 8 years. Her unique designs and attention to detail have kept her at the top of her field. When she isn’t designing nails, she loves to sketch and express creativity in different ways.